No company focuses on lifestyle like Nixon. Founded by Andy Laats and Chad DiNenna, Nixon knows leisure time and has built its foundation around the relaxation that ensues before, during, and after lengthy skate, surf, and snowboarding sessions. Nixon handpicks pro-riders that are leaders in their sports and works with this elite group to make sure their perspectives contribute to creating high-end watches that communicate a single unified expression: team designed, custom built.
Photo courtesy of Nixon
WHO ARE YOU? Chad DiNenna and Andy Laats, co-founders. Chad is the Director of Marketing, overseeing Nixon's brand development. Andy is the President, managing the day-to-day of the company.
1. PICK A NUMBER 1 THROUGH 10. GO.
Andy: 2
Chad: 7
2. WHAT'S THE ODDEST THING IN YOUR REFRIGERATOR?
Andy: I saw a bag with "not yours" written on it in there last week. Odd.
Chad: Car keys.
3. WHAT'S A PRODUCT YOU WISH YOU'D THOUGHT UP?
Andy: Google
Chad: Those small umbrellas you find in tropical drinks
4. USE THE WORD "BAFFLEGAB" IN A SENTENCE.
Andy: Shuffle all Baffle GabTM word cards and return them to the card box.
5. WHAT'S SOMETHING YOU AVOID LIKE THE PLAGUE?
Andy: Freeway traffic
Chad: Golf courses
6. HAVE YOU EVER FELT COMPELLED TO BUY A BILLY MAYS PRODUCT? (YOU KNOW, OXICLEAN, HERCULES HOOKS...)
Andy: I seriously had to google Billy Mays to figure out how to answer this one. I guess that answers it.
Chad: Hell yes, I'd rather use a machine that looks like a drill to dig a hole anytime!
7. I'M SO SICK OF HEARING ABOUT
Andy: Nice people getting worked by evil people.
Chad: How fun fixed gear bicycles are.
8. WHAT'S THE FUNNIEST NICKNAME YOU'VE GIVEN OR BEEN GIVEN?
Andy: Stumped. I've been called Latisimus Dorsi and I've heard Chad been called Dilemma.
9. IF YOU DIDN'T DO WHAT YOU DO, WHAT WOULD YOU DO?
Andy: Look for ways to do what we do.
10. WE'RE FISHIN' FOR SOME NEW MUSIC, SO WHAT BAND(S) DO YOU LOVE RIGHT NOW?
Andy:
Tristan Prettyman
Fleet Foxes
Chad:
Jackson United
Trouble Andrew
